Which moisturiser is best for anti-ageing? When your skin is still young – it has a high collagen production, more elasticity and a faster cell turnover rate. This is why youthful skin appears plump, smooth and hydrated. But everyone’s skin ages and so, over time, our collagen production slows, our elasticity decreases and our skin cells regenerate less frequently. Not to mention how much more the skin tends toward dryness! That is why it’s vital to offer ageing skin with tailored skincare support to: + Boost collagen production + Encourage hydration & moisture retention + Aid protection against environmental damage Thankfully, an effective moisturiser can target all of the above and help your skin appear firmer, bouncier and with fewer wrinkles. What you can expect: What is the importance of a moisturiser for mature skin? What are the best anti-ageing ingredients for a moisturiser? What kind of texture is ideal in a moisturiser for mature skin? What should you avoid in an anti-ageing moisturiser? Tips & tricks What is the importance of a moisturiser for mature skin? We have explained why a moisturiser caters to the needs of ageing skin, but it can be helpful to understand the science behind these results. When properly formulated, a moisturiser nourishes dry, mature skin with targeted ingredients that bolster the skin’s moisture barrier. By reinforcing this barrier, these ingredients encourage the skin to hold onto hydration – especially vital as Transepidermal Water Loss increases as we get older. Moisturisers can also play a key role in reducing fine lines and wrinkles, so long as they contain more than just hydrating ingredients. For this result, you need a cocktail blend of hydrators as well as antioxidants and bio-active anti-agers. This mixture will help stop more wrinkles from showing up over time and temporarily plump out any existing fine lines. The easiest way to prevent wrinkles? Applying a moisturiser with SPF 30+ every single day to fend off ageing UV rays and environmental pollutants. What are the best anti-ageing ingredients for a moisturiser? Now you know how skincare ingredients work their anti-ageing science, let’s name them. First, antioxidants (like vitamin C) are an essential filter between your skin and environmental attacks from UV rays, pollution and more. In this way, they lessen your exposure to ageing factors. Skin-restoring ingredients (like retinoids, peptides, niacinamide) all rehydrate the skin surface and often coach the skin to behave younger, as well as improving the skin’s support structure. If your main concern is a lack of youthful bounce, this is where peptide moisturisers step in and signal the skin to produce more collagen and elastin for a firmer look. Then, we can look to skin-replenishing ingredients (like hyaluronic acid) that already exist in the skin when we’re younger but slowly deplete over time. That’s why it is extra important to supplement these hydrators in our skincare so we can boost the skin barrier and visibly plump the complexion. Every Paula’s Choice moisturiser contains these ingredient types so that you can trust in fully rounded, research-backed formulas that cover all anti-ageing needs. What kind of texture is ideal in a moisturiser for mature skin? If you have oily or combination skin, we always recommend lightweight gels and lotions as your best type of moisturiser. This helps balance your skin with the humectant hydrators it needs, without overloading on thick textures. Of course then, the suggestion for dry skin is rich, thick creams that nourish and feed the complexion. If your dry skin often feels rough to the touch, adding an AHA exfoliation step before moisturising is the fastest route to revitalise smoother, softer skin. What should you avoid in an anti-ageing moisturiser? Certain anti-ageing skincare products still contain ingredients that sensitise and irritate the skin, even though the research explicitly proves this risk. Remember: just because you don’t immediately see redness or feel a stinging sensation, using skincare with sensitising ingredients will cause cumulative irritation over time. Make sure your routine doesn’t contain the following ingredients and you will see healthy, younger-looking results sooner: Fragrance (both natural and synthetic) Denatured alcohol Essential oils Jar packaging (air-tight containers preserve ingredient efficacy) Tips & tricks We do have a few storage hacks that will keep your anti-ageing moisturiser working effectively: keep it in a cool, dry place away from direct sunlight and remember to check expiry dates and the shelf life of your formulas. During your skincare routine, always apply your anti-ageing moisturiser on the neck, as this will help improve visible signs of ageing there as well. And finally – don’t forget that SPF is the No. 1 method to slow down skin-ageing!